Design System, Product Design
Pebble is a high-yield online banking tool that’s revolutionizing the way people save and spend their money. They are now helping users turn their paychecks into long-term wealth by offering up to 5% APY dividends and 5% cash back on debit card purchases- but it started out as just 4 university students with an idea.
The founders of Pebble came to me with a general vision and value proposition for their users, but the specific product features were not solidified yet. We got to work, and after the first few weeks of intensive designing, I created solid process flows and general product structure. The client was highly satisfied, and appreciated my assistance with bringing the product to life.
Another challenge we faced was visual identity. There are several similar online banking products, and we needed to present Pebble as unique, special, modern, and usable. I managed to give the app the simple and inviting style the founders were aiming for.
After my collaboration, Pebble became Y combinator backed, and raised $6.2 million as seedfunding. They continue to succeed today with their uniquely rewarding online banking services.
As mentioned above, we targeted Pebble’s users while creating product identity and had to letsome versions go.
