Highly effective and well-rounded designer with deep dive experience in UI and UX design, including user research, information architecture, design systems, interaction design, visual design, and prototyping. Expertise in conceptualising and instituting innovative and winning design strategies. Reliable with verifiable year-after-year success in designing products that perform. Recognized for key contributions in brand redefinition and user interface and experience elevation. Skilled at analyzing quantitative and qualitative data in order to inform design strategy. A leader in implementing features and developing design guidelines. Experience working with startups building digital product from 0 to 1.