Product Design, UI/UX Design, Secondary Research, User Interviews, Art Direction, Design Workshops
Crowded creates banking, expense management, and tax reporting solutions for nonprofit membership organizations. This US-based fintech company’s app and web portal offer features catered directly to the needs of nonprofits and clubs, such as dues collection and digital debit cards for expenses. Crowded makes finance management intuitive, accessible, andstraightforward.
I faced a few challenges at the beginning of our partnership with Crowded. The product’s design and usability was poor and still in its infancy, and so was the company. I needed to implement my UI/UX design expertise in order for Crowded to maintain consistency between their web and mobile products. Finally, I needed to improve existing functionality while simultaneously thinking ahead to integrating new features.
I began with scope-based work, and the client was pleased with the synergy created.
After almost a year of work on Crowded’s product and adding several new features, we hadaccomplished a great deal of growth. The user feedback that we received, however, led us torealize that usability had started to become poorer as a result of the influx of new features.I started discussing the need for some major improvements- namely, scalable architecturewhich would allow us to develop the product further. I conducted user research, analyzedHotjar session recordings, interviewed with stakeholders, and presented my solution and planto move forward, which was successfully implemented.
Payment Request is a handy functionality to collect money for events, goods, and services fromorganization members. The Treasurer has several capabilities within this feature. They can selectand add members based on who should participate and contribute to the payment request. TheTreasurer can define the amount for the payment and send requests. This feature also provides the opportunity to create payment requests that are open or optional for members to contribute as desired. In real time, the treasurer can monitor the fund collection progress and manage thecampaign proactively, providing an easier way to collect and organize funds, all in one application.
The Member Management functionality allows the treasurer to control user administration.Using this feature, the Treasurer can invite new members and manage existing members. Themanagement options include changing roles and permissions, and assigning tags such as classlevel. The Treasurer also has access to review financial transactions for each member of thestudent organization group. This feature provides a system for classifying members by groupsand an easy way to monitor student dues and fees.
Members of the organization are using the application via Mobile app. All the actions taken byadministrators are reflected here. Member can check their balance, active payment requests,transactions, request funds for services that benefit the organization in general and if accepted,purchase them. They can also activate digital card and add them in apple wallet afterwards usefunds for payments.
